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Chapter 2 Challenges to Implementing Sustainability Practices in Tourism

DOI: 10.23912/9781911396734-4255

ISBN: 9781911396734

Published: July 2019

Component type: chapter

Published in: An Introduction to Sustainable Tourism

Parent DOI: 10.23912/9781911396734-4151



So has sustainability in tourism actually reached a point of stagnation? The answer on the surface may well be ‘yes’ . At first glance, it would appear that tourism has moved little beyond flight carbon offset schemes, high efficiency lightbulbs, and towel re-use schemes. The cynics would also point to ‘greenwashing’ within tourism, talking up environmental benefits to give the appearance of greater sustainability than is actually occurring. Why would this be? The inclusion of sustainability-related behaviours within a business (green-washing or otherwise) tends to happen for one or several of three reasons. (1) To ward off the imposition of tighter government regulation on tourism activities (2) To tap into this apparently growing market of green consumers, who seek out environmentally and socially sustainable products and services (3) To enhance the social licence of businesses operating in sensitive areas (cruise ships travelling to the highly sensitive Antarctic environment, for example).

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Coghlan, 2019

Coghlan, A. (2019) "Chapter 2 Challenges to Implementing Sustainability Practices in Tourism" In: Coghlan, A. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781911396734-4255


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Published in An Introduction to Sustainable Tourism

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