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Marketing > Tourism Case Studies

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Emerging Trends in Consumer Behaviour in the Service Sector 75232 visits

Saloomeh Tabari, Nazan Colmekcioglu, Wei Chen

ISBN: Hardback: 9781915097620; Paperback: 9781915097637; eBook: 9781915097644 DOI: 10.23912/Hardback-5756

A fresh and comprehensive perspective on current and innovative topics related to consumer preferences, attitudes, perceptions and reactions in service industries. It delves into the impact of contemporary trends and emerging technology, by providing a holistic view on the future of the trends and behaviour within the service sector.

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The Meaning of Luxury in Tourism, Hospitality and Events 103310 visits

John Swarbrooke

ISBN: 9781911396062 HBK; 9781911396079 PBK; 9781911396086 eBook

Examines the concept of luxury and its meaning across tourism, events and hospitality globally


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