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Marketing

Forthcoming title

Marketing Communications 2nd edition 3526 visits

An advertising, promotion and brand perspective

Babak Taheri, Hamid Shaker

ISBN: Hardback: 9781915097774 Paperback: 9781915097781 eBook: 9781915097989

Fully revised and updated, this text acknowledges that the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation’s business objectives.

Now available for purchase!

Emerging Trends in Consumer Behaviour in the Service Sector 68145 visits

Saloomeh Tabari, Nazan Colmekcioglu, Wei Chen

ISBN: Hardback: 9781915097620; Paperback: 9781915097637; eBook: 9781915097644 DOI: 10.23912/Hardback-5756

A fresh and comprehensive perspective on current and innovative topics related to consumer preferences, attitudes, perceptions and reactions in service industries. It delves into the impact of contemporary trends and emerging technology, by providing a holistic view on the future of the trends and behaviour within the service sector.

Forthcoming title

Metaverse Marketing and Business Opportunities 33845 visits

Babak Taheri, Suresh Malodia, Endrit Kromidha

ISBN: 9781915097804 HBK; 9781915097903 eBook

A one-stop shop reference point for scholars, students and practitioners and brings state-of-art knowledge on marketing management and related areas (such as digital marketing management) with a new modern perspective within the digital world.

Forthcoming title

Marketing Planning: Models and Frameworks 61213 visits

Philip Jarman

ISBN: PBK: 978-1-911635-50-5; EBOOK: 978-1-911635-51-2

A concise and user friendly introduction to marketing planning, models and frameworks . It encourages students and novice marketers to think about the context in which they are planning, why a plan is needed and how and why they should use models to get the best results.

Now available for purchase!

Peer-to-Peer Accommodation Networks 136352 visits

Pushing the boundaries

Sara Dolnicar

ISBN: 9781911396512 HBK; 9781911396529 PBK; 9781911396536 Open Access eBook

The first book to present a new conceptual framework which offers an initial explanation for the continuing and rapid success of such 'disruptive innovators’ and their effects on the international hospitality industry

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Fundamentals of Marketing 97423 visits

Geraldine McKay, Paul Hopkinson, Ng Lai Hong

ISBN: 978-1-910158-97-5 hbk; 978-1-910158-98-2 pbk; 978-1-910158-99-9 eBook

Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society.

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How to Buy and Manage Your Own Hotel 97500 visits

4th edition

Miles Quest, Peter Nannestad

ISBN: 978-1-910158-21-0 hbk; 978-1-910158-22-7 pbk; 978-1-910158-23-4 eBook

A clear toolkit and action plan for those looking to make the leap to buying their own hotel, from getting the initial finances in place, to successful marketing techniques and staffing issues

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The Meaning of Luxury in Tourism, Hospitality and Events 98489 visits

John Swarbrooke

ISBN: 9781911396062 HBK; 9781911396079 PBK; 9781911396086 eBook

Examines the concept of luxury and its meaning across tourism, events and hospitality globally

Now available for purchase!

Tourism Marketing for Small Businesses 92009 visits

Steven Pike

ISBN: 9781911396345 HBK; 9781911396352 PBK; 9781911396369 eBook

This unique text focuses on the application of global marketing principles specifically for small tourism businesses around the world.

Now available for purchase!

Research Methods for Business and Management 2nd edn 94598 visits

A guide to writing your dissertation

Kevin D O'Gorman, Robert MacIntosh

ISBN: PBK: 978-1-910158-51-7; HBK: 978-1-910158-50-0; eBOOK: 978-1-910158-52-4

This updated and revised edition offers a comprehensive overview of key research methods and the main choices available when undertaking research in business and management. New to this edition is a comprehensive, practical guide on how to write your dissertation – invaluable to all.


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