Chapter 3 Marketing and Consumer Behaviour
Published: September 2015
Component type: chapter
Published in: Introducing Management in a Global Context
Parent DOI: 10.23912/978-1-910158-47-0-2734
- Gillian Hogg, Heriot-Watt University (Author)
- Keith Gori, Heriot-Watt University (Author)
- Wendy Hisbent, Heriot-Watt University (Author)
For the source title:
- Robert MacIntosh, Heriot-Watt University (Editor) http://orcid.org/0000-0001-7333-0201
- Kevin D O'Gorman, Heriot-Watt University (Editor) http://orcid.org/0000-0001-6239-6619
Hogg, Gori & Hisbent, 2015
Hogg, G., Gori, K. & Hisbent, W. (2015) "Chapter 3 Marketing and Consumer Behaviour" In: MacIntosh, R. & O'Gorman, K.D. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/978-1-910158-47-0-2795
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