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Tourism > Tourism Marketing

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Marketing in Tourism, Events and Food 2nd edition 80919 visits

A Critical Approach

Craig Hirst, Richard Tresidder

ISBN: 978-1-910158-30-2 HBK; 978-1-910158-31-9 PBK; 978-1-910158-32-6 eBook

New edition of this key text with 2 new chapters on Technology and Social Media and Taste and Taste Making and brand new mini cases.

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Foodies and Food Tourism 110415 visits

Donald Getz, Tommy Andersson, Richard Robinson, Sanja Vujicic

ISBN: HBK 978-1-908999-99-3; PBK 978-1-910158-00-5

Evidence and theory based overview of the phenomenon of food tourism and how it is developed, marketed and understood.

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Marketing and Designing the Tourist Experience 77639 visits

Isabelle Frochot, Wided Batat

ISBN: 978-1-908999-45-0 hbk; 978-1-908999-46-7 pbk

The topic of ‘experience’ is becoming central to a proper and full unde

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Music, Markets and Consumption 86287 visits

Daragh O\'Reilly, Larsen Gretchen, Krzysztof Kubacki

ISBN: 978-1-908999-52-8 pbk; 978-1-908999-51-1 hbk; 978-1-90899953-5 eBook

A fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories

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Marketing in Food, Hospitality, Tourism and Events 129698 visits

A Critical Approach

Richard Tresidder, Craig Hirst

ISBN: 978-1-906884-52-9 hbk; 978-1-906884-22-2 pbk

A unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality industries.

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Marketing Innovations for Sustainable Destinations 95204 visits

Edited by: Alan Fyall, Metin Kozak, Luisa Andreu, Juergen Gnoth, Sonja Sibila

ISBN: 978-1-906884-05-5

A collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences, illustrating how each contributes to the sustainable development of destinations.

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Sustainable and Collaborative Tourism in a Digital World 14418 visits

Alain Decrop, Antonia Correia, Alan Fyall, Metin Kozak

ISBN: 9781911635765 HBK; 9781911635772 PBK; 9781911635789 eBook

Presents theories, methods and results for enhancing techniques for more sustainable marketing and explores how sharing practices in business raises new social challenges and the ethical questions that arise as a consequence.

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Tourism's New Markets 21783 visits

Drivers, details and directions

Philip Pearce, Antonia Correia

ISBN: 9781911635628 HBK; 9781911635635 PBK; 9781911635642 eBook

Tourism is facing new challenges. The number of tourists in the world is increasing, new segments are emerging and their flows are shifting. Tourism's New Markets: Drivers, details and directions explores these new segments and markets and all their different needs, interests and cultures.

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International Tourism Futures 21346 visits

The Drivers and Impacts of Change

Clare Lade, Paul Strickland, Elspeth Frew, Paul Willard, Swati Nagpal, Sandra Cherro Osorio, Peter Vitartas

ISBN: 9781911635222 HBK: 9781911635239 PBK: 9781911635246 eBook

Examines influential factors such as the demographic, political, economic and technological changes, which will affect the nature, trends and participation in tourism, hospitality and events.

8782 visits



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