Tourism > Marketing
 | Now available for purchase! Emerging Trends in Consumer Behaviour in the Service Sector 94739 visitsSaloomeh Tabari, Nazan Colmekcioglu, Wei ChenISBN: Hardback: 9781915097620; Paperback: 9781915097637; eBook: 9781915097644 DOI: 10.23912/Hardback-5756A fresh and comprehensive perspective on current and innovative topics related to consumer preferences, attitudes, perceptions and reactions in service industries. It delves into the impact of contemporary trends and emerging technology, by providing a holistic view on the future of the trends and behaviour within the service sector. |
 | Now available for purchase! Peer-to-Peer Accommodation Networks 154819 visitsPushing the boundariesSara DolnicarISBN: 9781911396512 HBK; 9781911396529 PBK; 9781911396536 Open Access eBookThe first book to present a new conceptual framework which offers an initial explanation for the continuing and rapid success of such 'disruptive innovators’ and their effects on the international hospitality industry |
 | Now available for purchase! The Meaning of Luxury in Tourism, Hospitality and Events 116262 visitsJohn SwarbrookeISBN: 9781911396062 HBK; 9781911396079 PBK; 9781911396086 eBookExamines the concept of luxury and its meaning across tourism, events and hospitality globally |
 | Now available for purchase! Tourism Marketing for Small Businesses 109229 visitsSteven PikeISBN: 9781911396345 HBK; 9781911396352 PBK; 9781911396369 eBookThis unique text focuses on the application of global marketing principles specifically for small tourism businesses around the world. |
 | Now available for purchase! Youth Employment in Tourism and Hospitality 112147 visitsA critical reviewAndreas WalmsleyISBN: 978-1-910158-36-4 hbk; 978-1-910158-37-1 pbkThe first comprehensive overview of key concepts, theories and knowledge relating to youth employment in the Tourism and Hospitality sectors. |
 | Now available for purchase! Marketing in Tourism, Events and Food 2nd edition 137416 visitsA Critical ApproachCraig Hirst, Richard TresidderISBN: 978-1-910158-30-2 HBK; 978-1-910158-31-9 PBK; 978-1-910158-32-6 eBookNew edition of this key text with 2 new chapters on Technology and Social Media and Taste and Taste Making and brand new mini cases. |
 | Now available for purchase! Marketing and Designing the Tourist Experience 128923 visitsIsabelle Frochot, Wided BatatISBN: 978-1-908999-45-0 hbk; 978-1-908999-46-7 pbkThe topic of 'experience' is becoming central to a proper and full unde |
 | Now available for purchase! Music, Markets and Consumption 139097 visitsDaragh O\'Reilly, Larsen Gretchen, Krzysztof KubackiISBN: 978-1-908999-52-8 pbk; 978-1-908999-51-1 hbk; 978-1-90899953-5 eBookA fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories |
 | Now available for purchase! Marketing in Food, Hospitality, Tourism and Events 195334 visitsA Critical ApproachRichard Tresidder, Craig HirstISBN: 978-1-906884-52-9 hbk; 978-1-906884-22-2 pbkA unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality industries. |
 | Now available for purchase! Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context 73860 visitsAntonia Correia, Alan Fyall, Metin KozakISBN: 978-1-911396-97-0 HBK; 978-1-911396-98-7 PBK; 978-1-911396-99-4 eBookThis edited volume examines the role and place of culture in tourism and how it is manifested in marketing theory, policy and practice. It includes case examples and looks at the roles of tourists, locals and communities, and business practices in facilitating and sharing culture. |
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