Tourism studies > Marketing
![]() | Now available for purchase! Tourism Marketing: The Experiential Perspective 10492 visitsAntonia Correia, Metin KozakISBN: 9781917433648 HBK; 9781917433655 PBK; 9781917433662 PDF; 9781917433679 EPUBExplores how immersive, emotionally resonant, and technologically driven marketing strategies are redefining the relationships between tourists, destinations, and communities. Highlights innovative approaches, emphasizing the creation of authentic and memorable experiences for deeper consumer engagement, loyalty and sustainable development. |
![]() | Now available for purchase! Emerging Trends in Consumer Behaviour in the Service Sector 396816 visitsSaloomeh Tabari, Nazan Colmekcioglu, Wei ChenISBN: Hardback: 9781915097620; Paperback: 9781915097637; eBook PDF: 9781915097644; ePUB: 9781915097651; DOI: 10.23912/9781915097644-5756A fresh and comprehensive perspective on current and innovative topics related to consumer preferences, attitudes, perceptions and reactions in service industries. It delves into the impact of contemporary trends and emerging technology, by providing a holistic view on the future of the trends and behaviour within the service sector. |
![]() | Now available for purchase! The Meaning of Luxury in Tourism, Hospitality and Events 276695 visitsJohn SwarbrookeISBN: 9781911396062 HBK; 9781911396079 PBK; 9781911396086 eBookExamines the concept of luxury and its meaning across tourism, events and hospitality globally |
![]() | Now available for purchase! Marketing and Designing the Tourist Experience 241610 visitsIsabelle Frochot, Wided BatatISBN: 978-1-908999-45-0 hbk; 978-1-908999-46-7 pbkThe topic of 'experience' is becoming central to a proper and full unde |
![]() | Now available for purchase! Marketing in Food, Hospitality, Tourism and Events 426215 visitsA Critical ApproachRichard Tresidder, Craig HirstISBN: 978-1-906884-52-9 hbk; 978-1-906884-22-2 pbkA unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality industries. |