Chapter 13 The Glamour of China Carnival Event financial management and sponsorship
Published: April 2023
Component type: chapter
Published in: Cases For Event Management and Event Tourism
Parent DOI: 10.23912/978-1-915097-34-7-5386
Financial philosophy is one of the most important concepts in successful event management. This case uses a real one-off event as an illustration to show the importance of efficient cost-revenue management and budgeting in event management. It displays the procedures of how to secure financial resources for a planned event, and how to effectively control costs to support the successful hosting of an outdoor culture-themed charity event. Event sponsorship, an important means to improve not only the financial status and but also the event as a whole, is also discussed in the case.
- Yueying Hazel Xu, Macao Institute for Tourism Studies (Author) https://orcid.org/0000-0001-9794-8364
For the source title:
- Vassilios Ziakas (Editor) https://orcid.org/0000-0002-1501-7863
- Donald Getz, University of Queensland (Editor) https://orcid.org/0000-0001-5562-8012
Xu, Y.H. (2023) "Chapter 13 The Glamour of China Carnival Event financial management and sponsorship" In: Ziakas, V. & Getz, D. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/978-1-915097-34-7-5411
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