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Chapter 10 Why Do People Travel

DOI: 10.23912/9781911635352-4733

ISBN: 9781911635352

Published: December 2020

Component type: chapter

Published in: Tourism Theories, Concepts and Models

Parent DOI: 10.23912/9781911635352-4280



Understanding why people travel for pleasure has been the focus of tourism research since the earliest days of tourism academia. Iso-Ahola (1983: 50) states “while many questions about recreational travel remain to be raised and answered, perhaps the most fundamental of them all are the ones that deal with motivation.” As Song and Bae (2018) note in their review of the literature, motivation influences destination choice, perceived benefits, satisfaction and on-site experiences. A number of increasingly sophisticated models has been developed over the years that has attempted to develop a comprehensive theory of tourist motives. Initially models were adapted from consumer behaviour literature. Recently, though, tourism specific theories have been developed. The task has been challenging for the underlying reasons to travel are covert, in that they reflect individual’s private needs and wants (Pearce, 2005). As a result, many of the earliest attempts to examine the issue conflated motives with activities pursued and trip purpose (see Lundberg, 1972), while other popular models tended to identify unmet needs as motives, even though they are different (Tasci and Ko, 2017).

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McKercher & Prideaux, 2020

McKercher, B. & Prideaux, B. (2020) "Chapter 10 Why Do People Travel" In: McKercher, B. & Prideaux, B. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781911635352-4733


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