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Chapter 3 Generic Stakeholder Management Strategies

DOI: 10.23912/9781911396635-4092

ISBN: 9781911396635

Published: January 2019

Component type: chapter

Published in: Event Stakeholders

Parent DOI: 10.23912/9781911396635-3840



A continuous planning process for stakeholder management is described. To get started, and even for organizations already engaged with stakeholders, a set of questions is provided concerning internal and external stakeholders. A SWOT analysis might help, looking at the strengths, weaknesses, opportunities and threats attached to each stakeholder or type of stakeholder. A third planning technique is stakeholder mapping, described for both internal and external use. A number of generic approaches to formulating strategy are reviewed, and they each take a somewhat different approach to classifying stakeholders and identifying appropriate strategies for managing relationships. From these we have provided a blended strategy matrix, but users will have to settle on their own approach appropriate to their circumstances.

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Niekerk & Getz, 2019

Niekerk, M.v. & Getz, D. (2019) "Chapter 3 Generic Stakeholder Management Strategies" In: Niekerk, M.v. & Getz, D. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781911396635-4092


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