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Reimagining and Reshaping Events

DOI: 10.23912/9781911635871-4918

ISBN: 9781911635871

Published: January 2022

Component type: book

Abstract

A unique and user-friendly text which advances managerial views on how the event industry is transforming. Packed with international real-life case studies and examples, it contextualises theory and illustrates how the industry has had to adapt whilst still considering key technological and sustainability issues.

Sample content

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Contributors

Cite as

Wrathall & Steriopoulos, 2022

Wrathall, J. & Steriopoulos, E. (2022) Reimagining and Reshaping Events. Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781911635871-4918

Chapters

Chapter 1 An industry transformed and reimagined Events after COVID 19 (Wrathall & Steriopoulos)

Chapter 2 Business development in events (Wrathall & Steriopoulos)

Chapter 3 Event and experience design (Wrathall & Steriopoulos)

Chapter 4 Project management and logistics (Wrathall & Steriopoulos)

Chapter 5 Event budgeting and financial health (Wrathall & Steriopoulos)

Chapter 6 Event marketing and strategy (Wrathall & Steriopoulos)

Chapter 7 Legal compliance, risk and crisis management (Wrathall & Steriopoulos)

Chapter 8 Event catering (Wrathall & Steriopoulos)

Chapter 9 Stakeholder engagement and leadership (Wrathall & Steriopoulos)

Chapter 10 Finding and motivating talent (Wrathall & Steriopoulos)

Chapter 11 Sustainability, evaluation and industry trends (Wrathall & Steriopoulos)

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