Browsing Textbook pages - Goodfellow Publishers
HOME | CHECKOUT | ABOUT | FAQ | CONTACT US |
 
Welcome Guest [create an account] or log-in:
email
password

Textbook

Now available for purchase!

Reimagining and Reshaping Events 7887 visits

Theoretical and practical perspectives

Jeffrey Wrathall, Effie Steriopoulos

ISBN: 9781911635871 HBK; 9781911635888 PBK; 9781911635895 eBook

A unique and user-friendly text which advances managerial views on how the event industry is transforming. Packed with international real-life case studies and examples, it contextualises theory and illustrates how the industry has had to adapt whilst still considering key technological and sustainability issues.

Now available for purchase!

The Sharing Economy and the Tourism Industry 3471 visits

Perspectives, Opportunities and Challenges

Roya Rahimi, Babak Taheri, Dimitrios Buhalis

ISBN: 9781915097064 HBK; 9781915097071 eBook; DOI10.23912/9781915097064-4970

The sharing economy is at the centre of current debates involving new technologies, sustainability, big data and stakeholder engagement. This edited volume encourages new theoretical and empirical development on sharing economy studies in the service industries field.

Now available for purchase!

Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations 10343 visits

Ahmet Bulent Ozturk, Murat Hancer

ISBN: 9781911635475 HBK; 9781911635482 PBK; 9781911635499 eBook DOI

Investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends.

Forthcoming title

Wellness Management in Hospitality and Tourism 1081 visits

Bendegul Okumus, Heather Linton-Kelly

ISBN: 978-1-915097-24-8 HBK; 978-1-915097-22-4PBK; 978-1-915097-23-1 eBook

The first text that studies the science behind the trends and look at every aspect of wellness across the tourism and hospitality industries. It provides students with the skills and knowledge to become a leader in the development of this new wave of exciting, nutritious, safe and profitable wellness products, services and practices.

Now available for purchase!

Event Project Management 11391 visits

Principles, technology and innovation

Mohamed Salama

ISBN: 9781911635734 HBK; 9781911635741 PBK; 9781911635758 eBook

A unique lens for studying event project management in the era of sustainability, digital transformation, smart cities and rapid development in technology. It discusses and explains how to manage events utilising the sustainable project management model adapted to the specific context of event management.

Now available for purchase!

Business Analytics in Context 18882 visits

An Introduction to Methodologies

Gareth Woods

ISBN: 9781911635147 Paperback; 9781911635154 E-book

An engaging and accessible text the covers understanding basic concepts, such as algebra, through to applying more advanced techniques including differentiation and optimisation.

Forthcoming title

Accounting in Context for Non-Specialists 9219 visits

Mark Fisher, Makailla McConnell, Mark Walsh

ISBN: 9781911635680 PBK; 9781911635697 eBook

Focuses on accounting concepts and techniques explaining them in a clearly with minimum jargon.

Now available for purchase!

Getting Started in Business Law 8121 visits

Paul Bates

ISBN: 9781911635130 PBK; 9781911635185 eBook

An accessible, concise and inexpensive alternative to currently available textbooks, it covers the core topics taught at first year undergraduate level to non-specialists taking a business law module as part of their undergraduate studies.

Forthcoming title

Marketing Planning: Models and Frameworks 9203 visits

Philip Jarman

ISBN: PBK: 978-1-911635-50-5; EBOOK: 978-1-911635-51-2

A concise and user friendly introduction to marketing planning, models and frameworks . It encourages students and novice marketers to think about the context in which they are planning, why a plan is needed and how and why they should use models to get the best results.

Now available for purchase!

Food and Beverage Management 5e 22832 visits

John Cousins, David Foskett, David Graham, Amy Hollier

ISBN: 9781911635109 pbk; 9781911635093 hbk; 9781911635116 eBook

Fifth edition of the best-selling textbook updated and revised to take account of current trends such as the experience economy, CSR, connectivity and smart controls, and allergen and data protection laws.


Previous 10 page | Next 10 page
Terms and conditions of purchase | Privacy policy