Textbook
 | Now available for purchase! Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations 58035 visitsAhmet Bulent Ozturk, Murat HancerISBN: 9781911635475 HBK; 9781911635482 PBK; 9781911635499 eBook DOIInvestigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends. |
 | Now available for purchase! Wellness Management in Hospitality and Tourism 55987 visitsBendegul Okumus, Heather Linton KellyISBN: 978-1-915097-24-8 HBK; 978-1-915097-22-4PBK; 978-1-915097-23-1 eBook 978-1-915097-37-8 ePUBThe first text that studies the science behind the trends and look at every aspect of wellness across the tourism and hospitality industries. It provides students with the skills and knowledge to become a leader in the development of this new wave of exciting, nutritious, safe and profitable wellness products, services and practices. |
 | Now available for purchase! Event Project Management 62171 visitsPrinciples, technology and innovationMohamed SalamaISBN: 9781911635734 HBK; 9781911635741 PBK; 9781911635758 eBookA unique lens for studying event project management in the era of sustainability, digital transformation, smart cities and rapid development in technology. It discusses and explains how to manage events utilising the sustainable project management model adapted to the specific context of event management. |
 | Now available for purchase! Business Analytics in Context 62658 visitsAn Introduction to MethodologiesGareth WoodsISBN: 9781911635147 Paperback; 9781911635154 E-bookAn engaging and accessible text the covers understanding basic concepts, such as algebra, through to applying more advanced techniques including differentiation and optimisation. |
 | Now available for purchase! Getting Started in Business Law 51692 visitsPaul BatesISBN: 9781911635130 PBK; 9781911635185 eBookAn accessible, concise and inexpensive alternative to currently available textbooks, it covers the core topics taught at first year undergraduate level to non-specialists taking a business law module as part of their undergraduate studies. |
 | Forthcoming title Marketing Planning: Models and Frameworks 64145 visitsPhilip JarmanISBN: PBK: 978-1-911635-50-5; EBOOK: 978-1-911635-51-2A concise and user friendly introduction to marketing planning, models and frameworks . It encourages students and novice marketers to think about the context in which they are planning, why a plan is needed and how and why they should use models to get the best results. |
 | Now available for purchase! COVID-19 and Travel 74575 visitsImpacts, responses and outcomesSimon HudsonISBN: 9781911635703 HBK; 9781911635710 PBK; 9781911635727 eBookExamines how this crisis unfolded and its devasting impacts on the travel, tourism and hospitality industries. Packed with international case studies, it takes the reader from the very outset of the crisis, how the industry reacted and its message to the market, through to its impacts and a possible future. |
 | Now available for purchase! Virtual Events Management 75990 visitsTheory and Methods for Event Management and TourismTim Brown, Claire DrakeleyISBN: 978-1-915097-03-3 HBK; 978-1-915097-04-0 PBK; 978-1-915097-05-7 eBookThe COVID-19 pandemic and resulting lockdowns has seen a boom in the occurrence of virtual events. Virtual Events Management is a unique text as it looks at events from both a live event, virtual event and hybrid perspective. |
 | Now available for purchase! Tourism Dynamics 53238 visitsNew perspectives and changing directionsNikolaos Pappas, Anna FarmakiISBN: 9781911635932 HBK; 9781911635949 eBookAn edited collection of theoretical and practical insights with a multi-disciplinary and inter-disciplinary approach that offer a platform for critical discussion and examine emergent controversies within the tourism industry including the growth of alternative business models. |
 | Now available for purchase! Crisis Management and Recovery for Events: Impacts and Strategies 90019 visitsVassilios Ziakas, Vladimir Antchak, Donald GetzISBN: 9781911635901 Hbk; 9781911635918 Pbk; 9781911635925 eBookReveals how to effectively manage events in times of crisis, and leveraging events for post-disaster recovery. The volume brings together theoretical and practical insights in order to set up a robust ground for effective crisis management and recovery strategies of events. |
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