Textbook > Marketing
 | Now available for purchase! Marketing in Tourism, Events and Food 2nd edition 218633 visitsA Critical ApproachCraig Hirst, Richard TresidderISBN: 978-1-910158-30-2 HBK; 978-1-910158-31-9 PBK; 978-1-910158-32-6 eBookNew edition of this key text with 2 new chapters on Technology and Social Media and Taste and Taste Making and brand new mini cases. |
 | Now available for purchase! Research Methods for Business & Management 130246 visitsa guide to writing your dissertationKevin D O'Gorman, Robert MacIntoshISBN: Hbk: 978-1-910158-12-8; Pbk: 978-1-910158-13-5;A completely comprehensive overview of key research methods and the main choices available when undertaking a dissertation. |
 | Now available for purchase! Marketing and Designing the Tourist Experience 175006 visitsIsabelle Frochot, Wided BatatISBN: 978-1-908999-45-0 hbk; 978-1-908999-46-7 pbkThe topic of 'experience' is becoming central to a proper and full unde |
 | Now available for purchase! Music, Markets and Consumption 195376 visitsDaragh O\'Reilly, Larsen Gretchen, Krzysztof KubackiISBN: 978-1-908999-52-8 pbk; 978-1-908999-51-1 hbk; 978-1-90899953-5 eBookA fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories |
 | Now available for purchase! Marketing in Food, Hospitality, Tourism and Events 292289 visitsA Critical ApproachRichard Tresidder, Craig HirstISBN: 978-1-906884-52-9 hbk; 978-1-906884-22-2 pbkA unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality industries. |
 | Now available for purchase! Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context 116573 visitsAntonia Correia, Alan Fyall, Metin KozakISBN: 978-1-911396-97-0 HBK; 978-1-911396-98-7 PBK; 978-1-911396-99-4 eBookThis edited volume examines the role and place of culture in tourism and how it is manifested in marketing theory, policy and practice. It includes case examples and looks at the roles of tourists, locals and communities, and business practices in facilitating and sharing culture. |
 | Now available for purchase! Business Marketing: The Theory and Practice of B2B 179305 visitsChris Fill, Fill Associates with Scot McKee, BirddogISBN: 978-1-906884-54-3 HBK; 978-1-906884-55-0 PBK; 9781906884697 eBookBusiness Marketing is an academic textbook written from a marketing management perspective. It is about the marketing methods, issues and principles associated with the relationships and interactions between organisations. However, unlike most other text |
 | Now available for purchase! Key Issues in the Arts and Entertainment Industry 1 comment 317378 visitsBen WalmsleyBen WalmsleyISBN: 978-1-906884-20-8 hbk; 978-1-906884-47-5 pbk; 978-1-906884-20-8 ebookThe only book on contemporary issues which covers the arts and entertainment sectors, from social networking and Twitter, to reality TV and digital rights management. |
 | Now available for purchase! Principles of Ecology and Management 196659 visitsInternational Challenges for Future PractitionersAlan SitkinISBN: 978-1-906884-43-7 hbk; 978-1-906884-23-9 pbkAn environmental business book written by a business school professor for business school students. |
 | Now available for purchase! Cases For Event Management and Event Tourism 142262 visitsVassilios Ziakas, Donald GetzISBN: 978-1-915097-34-7 hbk; 978-1-915097-36-1 pbk; 978-1-915097-35-4 eBookA must have collection for all those studying and teaching event management and event tourism. |
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