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The Sharing Economy and the Tourism Industry 70317 visits

Perspectives, Opportunities and Challenges

Roya Rahimi, Babak Taheri, Dimitrios Buhalis

ISBN: 9781915097064 HBK; 9781915097071 eBook; DOI10.23912/9781915097064-4970

The sharing economy is at the centre of current debates involving new technologies, sustainability, big data and stakeholder engagement. This edited volume encourages new theoretical and empirical development on sharing economy studies in the service industries field.

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Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations 68744 visits

Ahmet Bulent Ozturk, Murat Hancer

ISBN: 9781911635475 HBK; 9781911635482 PBK; 9781911635499 eBook DOI

Investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends.

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Wellness Management in Hospitality and Tourism 67137 visits

Bendegul Okumus, Heather Linton Kelly

ISBN: 978-1-915097-24-8 HBK; 978-1-915097-22-4PBK; 978-1-915097-23-1 eBook 978-1-915097-37-8 ePUB

The first text that studies the science behind the trends and look at every aspect of wellness across the tourism and hospitality industries. It provides students with the skills and knowledge to become a leader in the development of this new wave of exciting, nutritious, safe and profitable wellness products, services and practices.

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Event Project Management 73441 visits

Principles, technology and innovation

Mohamed Salama

ISBN: 9781911635734 HBK; 9781911635741 PBK; 9781911635758 eBook

A unique lens for studying event project management in the era of sustainability, digital transformation, smart cities and rapid development in technology. It discusses and explains how to manage events utilising the sustainable project management model adapted to the specific context of event management.

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Business Analytics in Context 73366 visits

An Introduction to Methodologies

Gareth Woods

ISBN: 9781911635147 Paperback; 9781911635154 E-book

An engaging and accessible text the covers understanding basic concepts, such as algebra, through to applying more advanced techniques including differentiation and optimisation.

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Getting Started in Business Law 61762 visits

Paul Bates

ISBN: 9781911635130 PBK; 9781911635185 eBook

An accessible, concise and inexpensive alternative to currently available textbooks, it covers the core topics taught at first year undergraduate level to non-specialists taking a business law module as part of their undergraduate studies.

Forthcoming title

Marketing Planning: Models and Frameworks 75242 visits

Philip Jarman

ISBN: PBK: 978-1-911635-50-5; EBOOK: 978-1-911635-51-2

A concise and user friendly introduction to marketing planning, models and frameworks . It encourages students and novice marketers to think about the context in which they are planning, why a plan is needed and how and why they should use models to get the best results.

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COVID-19 and Travel 86094 visits

Impacts, responses and outcomes

Simon Hudson

ISBN: 9781911635703 HBK; 9781911635710 PBK; 9781911635727 eBook

Examines how this crisis unfolded and its devasting impacts on the travel, tourism and hospitality industries. Packed with international case studies, it takes the reader from the very outset of the crisis, how the industry reacted and its message to the market, through to its impacts and a possible future.

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Virtual Events Management 88098 visits

Theory and Methods for Event Management and Tourism

Tim Brown, Claire Drakeley

ISBN: 978-1-915097-03-3 HBK; 978-1-915097-04-0 PBK; 978-1-915097-05-7 eBook

The COVID-19 pandemic and resulting lockdowns has seen a boom in the occurrence of virtual events. Virtual Events Management is a unique text as it looks at events from both a live event, virtual event and hybrid perspective.

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Tourism Dynamics 64947 visits

New perspectives and changing directions

Nikolaos Pappas, Anna Farmaki

ISBN: 9781911635932 HBK; 9781911635949 eBook

An edited collection of theoretical and practical insights with a multi-disciplinary and inter-disciplinary approach that offer a platform for critical discussion and examine emergent controversies within the tourism industry including the growth of alternative business models.


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