Textbook > Marketing
 | Now available for purchase! The Business and Management of Convention and Visitor Bureaus 21465 visitsA global approachKrzysztof CeluchISBN: 9781911396796 HBK; 9781911396802 PBK; 9781911396819 eBookA clear and comprehensive guide to the wide range of techniques required by sales and marketing staff to effectively win meetings and events business for their destination. |
 | Now available for purchase! Essentials of Digital Marketing 56717 visitsKathryn Waite, Rodrigo Perez-VegaISBN: 978-1-9111396-00-0 hbk; 978-1-9111396-001-7 pbk; 978-1-9111396-02-4 eBookAn engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. |
 | Now available for purchase! Marketing Communications 34368 visitsAn advertising, promotion and branding perspectiveGeraldine Bell, Babak TaheriISBN: 978-1-910158-94-4 hbk; 978-1-910158-95-1 pbk; 978-1-910158-96-8 eBookA key text for marketing communications practitioners, current and future, enabling them to identify and select an optimum promotions mix to achieve any organisation’s business objectives. |
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