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Chapter 2 Cities and Events Introducing Event Portfolios

DOI: 10.23912/978-1-911396-91-8-4195

ISBN: 978-1-911396-91-8

Published: September 2019

Component type: chapter

Published in: Event Portfolio Management

Parent DOI: 10.23912/978-1-911396-91-8-4260

Abstract

In this chapter the paradigm of the event portfolio will be introduced and its theoretical underpinnings explained. The emphasis will be placed on the strategic utilisation of planned events in host cities. The concepts of place-making, competitive identity, eventfulness and destination capitals will be presented and discussed. The chapter will outline the different definitions of an event portfolio and analyse the relationship between a portfolio of planned events and an overall population of events in a host destination. This chapter paves the way to an in-depth presentation and analysis of the tenets of event portfolio theory in this book.

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Antchak, Ziakas & Getz, 2019

Antchak, V., Ziakas, V. & Getz, D. (2019) "Chapter 2 Cities and Events Introducing Event Portfolios" In: Antchak, V., Ziakas, V. & Getz, D. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/978-1-911396-91-8-4195

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Published in Event Portfolio Management

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