Textbook
 | Now available for purchase! Events Management 73085 visitsPrinciples and Practice 4th editionRazaq Raj, Tahir RashidISBN: 9781915097194 PBK; 9781915097217 HBK; 9781915097200 eBookFully revised and updated and includes two new chapters. Packed with case studies, both in-text and online, it takes the reader through the whole process of events management. |
 | Forthcoming title Metaverse Marketing and Business Opportunities 26529 visitsBabak Taheri, Suresh Malodia, Endrit KromidhaISBN: 9781915097804 HBK; 9781915097903 eBookA one-stop shop reference point for scholars, students and practitioners and brings state-of-art knowledge on marketing management and related areas (such as digital marketing management) with a new modern perspective within the digital world. |
 | Now available for purchase! Interpretation and Tour Leadership 59289 visitsPrinciples and Practices of Tour GuidingNimit Chowdhary, Monika PrakashISBN: 9781911635956 HBK; 9781911635963 PBK; 9781911635970 eBook 10.23912/9781911635956-4986 DOIWith a practical hands-on focus, it guides the reader through the key roles and responsibilities of a tour guide from interpretation techniques, leading visitors in difference scenarios, dealing tricky situations to setting up a tour guiding business. |
 | Now available for purchase! Events Mismanagement 47635 visitsLearning from failureTim Brown, Phil Higson, Lindsey GastonISBN: 9781915097101 HBK; 9781915097118 PBK; 9781915097125 eBookThis text looks at events from a very different perspective – that of how and why events fail and what can be learnt from this in both a practical and academic perspective. |
 | Now available for purchase! Contemporary Tourism Fifth edition 48671 visitsan international approachChris Cooper, Michael HallISBN: 978-1-915097-16-3 HBK; 978-1-915097-17-0 PBK; 978-1-915097-18-7 eBookA new and refreshing approach to the study of tourism, looking at the far reaching effects that the COVID pandemic has had on the industry and how it has been forced to change, or not, subsequently. |
 | Now available for purchase! Researching Tourism, Leisure and Hospitality for Dissertations and Theses 2nd edition 46340 visitsPeter MasonISBN: 9781915097002 HBK;9781915097019 PBK; 9781915097026 eBookA unique text that takes away the stress, worry and confusion by providing a step-by-step, user friendly guide to all you need to know to successfully research and compile your dissertation or thesis |
 | Now available for purchase! Reimagining and Reshaping Events 66049 visitsTheoretical and practical perspectivesJeffrey Wrathall, Effie SteriopoulosISBN: 9781911635871 HBK; 9781911635888 PBK; 9781911635895 eBookA unique and user-friendly text which advances managerial views on how the event industry is transforming. Packed with international real-life case studies and examples, it contextualises theory and illustrates how the industry has had to adapt whilst still considering key technological and sustainability issues. |
 | Now available for purchase! The Sharing Economy and the Tourism Industry 47838 visitsPerspectives, Opportunities and ChallengesRoya Rahimi, Babak Taheri, Dimitrios BuhalisISBN: 9781915097064 HBK; 9781915097071 eBook; DOI10.23912/9781915097064-4970The sharing economy is at the centre of current debates involving new technologies, sustainability, big data and stakeholder engagement. This edited volume encourages new theoretical and empirical development on sharing economy studies in the service industries field. |
 | Now available for purchase! Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations 47434 visitsAhmet Bulent Ozturk, Murat HancerISBN: 9781911635475 HBK; 9781911635482 PBK; 9781911635499 eBook DOIInvestigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends. |
 | Now available for purchase! Wellness Management in Hospitality and Tourism 44731 visitsBendegul Okumus, Heather Linton KellyISBN: 978-1-915097-24-8 HBK; 978-1-915097-22-4PBK; 978-1-915097-23-1 eBook 978-1-915097-37-8 ePUBThe first text that studies the science behind the trends and look at every aspect of wellness across the tourism and hospitality industries. It provides students with the skills and knowledge to become a leader in the development of this new wave of exciting, nutritious, safe and profitable wellness products, services and practices. |
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